Scientific integrity and innovation have been central to the AOR philosophy since its foundation. AOR’s origins lie in the pharmacy of the organization’s Research Director, Dr. Traj Nibber, when he was contacted by People With AIDS (PWA) advocacy groups searching for a source of hard-to-find formulations for AIDS buyers’ groups. His initial surprise at the lack of access to these nutritional supplements soon turned to empathic frustration, as he realized how many people were suffering from the failure of the dietary supplement industry to make available nutrients whose role in health were well-established by rigorous scientific investigation – and the simultaneous willingness of the same companies to promote supplements on flimsy scientific evidence. AOR has become a leading provider of genuinely innovative nutraceuticals in North America and around the world. They have continued to innovate over the years, consistently putting science-backed natural health products into the hands of health care practitioners and consumers.