Tena As the worldwide leader in incontinence products, TENA is dedicated to improving the quality of everyday life for anyone dealing with the Unexpected Leak™. Get to know who and what we stand for. over 54 years of experience, Essity Hygiene Products AB ("Essity") is the worldwide leader in the management of incontinence, providing products and services for individuals and healthcare service providers in over 90 countries. As the established brand leader in Canada, we are also a growing brand in the USA. Essity was founded in Sweden in 1929 by Ivar Kreuger and in 2012, employed around 37,000 people in over 100 countries, with annual sales of SEK 85 billion (€9.8 billion). The company’s shares are traded on the Stockholm, London and New York stock exchanges.