Laird Superfood offers coffee creamers and premium organic coffee that is an alternative to traditional sports drinks. Laird Superfood is based on the idea that nourishing, plant-based foods can help fuel you from sunrise to sunset. Laird Superfood company was founded by prolific big wave surfer Laird Hamilton. Laird started adding different plant-based fats to his morning coffee to increase his performance on the waves. Not only did his coffee taste amazing, it kept him full and energized for hours.